Niantic (2022.10 - 2025.07)
Niantic is a leading AR technology company known for products such as Pokémon GO, Peridot, Scaniverse, Lightship, and 8th Wall. As a UX Designer & Researcher on the ARUX team, I conducted user research and designed interaction concepts for consumer AR experiences and developer-facing geospatial tools, collaborating with global cross-functional teams.
My Role
End-to-End Research & UX Design
Research planning, study design, recruiting, moderation, synthesis, reporting, design
Mixed Methods
IDI · UT · Surveys · Diary Studies · Task-based observations
Cross-functional Collaboration
PM · Data Science · Engineering
Global Research
Korea, US
Products & ProjectsARUX Design
: Lightship, 8th Wall, Scaniverse Integration
Game Research
: Pokémon GO KR Research, Peridot FTUE Research, Wearable Device Research
ETC: Design system, Team patch design, Website redesign
What I learnedWorking at Niantic taught me how closely research and design inform one another. Rather than treating research as a separate phase, I learned to move back and forth between understanding users, exploring design concepts, and validating solutions. Working on emerging technologies such as AR, VPS, and smart glasses also pushed me to quickly learn unfamiliar domains and consider not only how new technologies worked, but how they could become meaningful parts of everyday life.