Heather (Hyerin) Im
Works
Publications
Creatives
About
YouTube
2025.10 - 2025.
I worked as a UX Researcher at YouTube, Google (via AnswerLab), where I was part of the YTRR (YouTube Rapid Research) team.
Shaping Social Experience through Short-Form Media
At YouTube, I examined how short-form video platforms like Shorts act not only as channels of media consumption but also as frameworks that shape social behaviors and everyday routines. My research explored how media technologies influence the ways people express themselves, connect with others, and negotiate shared meaning.
Projects
- Unmoderated validation study for YouTube Shorts
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DNA YouTube Recap study